Thanks! I think it helps that the game mechanics are somewhat unusual and quirky, which makes it easier to stand out. Instead of out-producing other games, we opted to make a game that feels like it is living in its own small niche.

I linked to it from another comment already, but we're also big believers in twitter and did a talk about it:

https://docs.google.com/presentation/d/153Rz_TPwZ36HVg9-Mhve...