> The CaaS form already asks applicants for some personal information, such as LinkedIn profiles and educational background. Carroll is resistant to the idea of using such data to glean insights about businesses. Because well-educated white men have the easiest time raising money today, any model using demographics to predict success would favor them—the opposite of her intention. Still, Social Capital is experimenting with building personalized models anyway, though it hasn’t implemented any yet
They specifically talk about this risk, current data models only use business data and they discuss the dangers of using personal data. It seems to me that data like customer loyalty and cash on hand are perfectly fine to use and don’t come with any direct gender or ethnicity bias.
My point is the article doesn't ignore it, and are specifically targeting data points less likely to have gender/race bias. You presented your comment like it was a point of view not covered in the article.
They specifically talk about this risk, current data models only use business data and they discuss the dangers of using personal data. It seems to me that data like customer loyalty and cash on hand are perfectly fine to use and don’t come with any direct gender or ethnicity bias.