> Basically, they ran a survey which found that 71% of their users would allow ads with “no annoyances”. That means no animations, no sounds, and no flashy colors.
This needs some context.
This survey ran in 2011 - older readers may remember with some nostalgia the slightly less evil online advertising landscape back then -- pre-Facebook / partner analytics scares, pre Spectre/Meltdown, pre javascript bitcoin miners ... and various increasingly nefarious activities that may fall under the umbrella of 'online advertising'. Plus a significantly smaller ratio of mobile:desktop browser users -- advertising on mobile is rarely thoughtfully executed.
This survey question was answered by just over 1500 people. AdblockPlus on Chrome alone today is showing up on the store as having an installed base of 10,000,000+ people. No idea what it was in 2011, but 1500 people -- some of whom (70 people, 4.5% of responders) indicated that "Blocking ads is wrong and I disable Adblock Plus whenever possible" -- is a tiny, skewed by self-selection, horribly dated basis for current state.
This needs some context.
This survey ran in 2011 - older readers may remember with some nostalgia the slightly less evil online advertising landscape back then -- pre-Facebook / partner analytics scares, pre Spectre/Meltdown, pre javascript bitcoin miners ... and various increasingly nefarious activities that may fall under the umbrella of 'online advertising'. Plus a significantly smaller ratio of mobile:desktop browser users -- advertising on mobile is rarely thoughtfully executed.
This survey question was answered by just over 1500 people. AdblockPlus on Chrome alone today is showing up on the store as having an installed base of 10,000,000+ people. No idea what it was in 2011, but 1500 people -- some of whom (70 people, 4.5% of responders) indicated that "Blocking ads is wrong and I disable Adblock Plus whenever possible" -- is a tiny, skewed by self-selection, horribly dated basis for current state.