For those that care: http://www.amazon.com/dp/0061854549/ ( Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions )

Basically, the forces of darkness muster and arm themselves; those seeking the light must be diligent.

See the video from the EFF on maximizing privacy on Facebook. Just follow the "Privacy Zuckering" link and scroll down on the page that comes up.

This is how industries wind up getting regulated.