We've been trying to tackle this at Hexel. We recently launched our own wallet and Discord integration so that you can send coins for free, to any email or Discord user. You can link your token to your Discord server and let anyone send it via chat. This makes it easy to actually use your token after creating it, and no MetaMask is required for most users (everyone except the token creator).
Is your wallet code open source? How can a user verify that the token is safe, and won't be easily hacked.
P.S. I understand that most tokens don't have much monetary value, but just wanted to understand the benefits and legal ramifications of taking on a custodial wallet...
Discord is a private proprietary service, right? Why did you choose to solve distribution over that instead of something more widely used, like the web?