I think it is interesting that Google said that Google Me will not be something that is standalone but suggests they are learning the lessons from the past.
Lesson 1: Keep Expectations in Check
They have announced it now for Fall, make sure they release in fall and if it is private beta, make sure that does not go for longer than 1-2 months. Keep the media in check
Lesson 2: Make Your Product Clear
They clearly need to state what this is and what is not. E.g. it is not Facebook, it is not Twitter it is a way to add more social functions and collaboration to your existing Google services
Lesson 3: Launch When Ready
Linked to point 1 but it has to have a good level of quality at launch.
Lesson 4: Have Real Value
If it replicates things I can get already from Facebook or Twitter it is not going to add value.
If it does allow me to get the best results from my private services (e.g. Facebook, twitter, Google reader) like Greplin but with instant search directly from my Google window that would be valuable.
If it gives me Rapportive but in a way that works in Gmail awesome. If it gives me Wisesync but in a way that works in Chromium also valuable.
If it lets me play video directly from my Gmail inbox or "like" something within my inbox or search and "stream" this to my social feeds
If it gives me a feature like mysixthsense within search or google reader or adds in Postrank as a google lab feature to inbox and search these would also be valuable to me.
Mashable had a good article on the demise of Wave and the lessons that can be learned (http://mashable.com/2010/08/06/google-wave-lessons/)
Lesson 1: Keep Expectations in Check They have announced it now for Fall, make sure they release in fall and if it is private beta, make sure that does not go for longer than 1-2 months. Keep the media in check
Lesson 2: Make Your Product Clear They clearly need to state what this is and what is not. E.g. it is not Facebook, it is not Twitter it is a way to add more social functions and collaboration to your existing Google services
Lesson 3: Launch When Ready Linked to point 1 but it has to have a good level of quality at launch.
Lesson 4: Have Real Value If it replicates things I can get already from Facebook or Twitter it is not going to add value.
If it does allow me to get the best results from my private services (e.g. Facebook, twitter, Google reader) like Greplin but with instant search directly from my Google window that would be valuable.
If it gives me Rapportive but in a way that works in Gmail awesome. If it gives me Wisesync but in a way that works in Chromium also valuable.
If it lets me play video directly from my Gmail inbox or "like" something within my inbox or search and "stream" this to my social feeds
If it gives me a feature like mysixthsense within search or google reader or adds in Postrank as a google lab feature to inbox and search these would also be valuable to me.