Yeah, I do get that comment every now and then. It was originally called ThingieQuery, but then I got people saying that they liked it but couldn't ask a manager to buy something called ThingieQuery. I didn't consciously steal the JetBrains naming, but the first time someone pointed it out my reaction was d'oh...

I think you're fine on the name.

Jetbrains doesn't have dominance yet on <Foo>Storm (they only offer PhpStorm and WebStorm) and your website UI is also somewhat different from theirs.

You're good with the name. Don't overthink it now - it sounds business-y alright. If parent's logic were to prevail, no company name would end in 'soft' (since Microsoft) either. Doesn't hold.

What about "ExcQL" ?

Or, since the original motivation came from his (presumably) ex-girlfriend, perhaps just "ExQL"?

Love it, haha <3

Oof. Just imagine trying to telling someone about it. "It's pronounced this way but you spell it this way" rarely ends up well, and often ends up un-searchable.

Or just XQL? It could be branded as eXcel Query Language.

Or SQXL

SXQL rolls of the tongue easier, but might not be acceptable to management for . . . other reasons.

What about EXCELIBUR. "USE THE LEGENDARY POWER OF EXCELIBUR TO SLAY ALL YOUR EXCEL WORRIES!"

P.S.: Referring to Excalibur for those that have never heard of it. It's the legendary sword used by King Arthur.

It was called ThingieQuery and HN had a bit of a fit.

Oh, also it's freemium. Most of the functionality is free, you just have a label saying it's "free for non-commercial use"

Having a page that describes the freemium vs pro features would be great. Maybe a simple table with checkboxes