The Elixir strings people are paying to be in those search results presumably - even when you don't buy they're getting paid. Amazon's infective is to profit, that doesn't always assign with your desire to buy.
Also, they might find that people who aren't searching for what they're shown keep looking and that it didn't reduce purchases. It's like the supermarkets moving products around to make sure you see other stuff - people don't leave the store, they keep looking and get exposed to more products in unfamiliar positions that make them notice more.
I mean, heck, you just talked about a couple of products and gave a product endorsement because they didn't show the results you expected; seems like the system is working.
Also, they might find that people who aren't searching for what they're shown keep looking and that it didn't reduce purchases. It's like the supermarkets moving products around to make sure you see other stuff - people don't leave the store, they keep looking and get exposed to more products in unfamiliar positions that make them notice more.
I mean, heck, you just talked about a couple of products and gave a product endorsement because they didn't show the results you expected; seems like the system is working.