I don't think bakeries or flower retail companies doing the right thing are the crux of the argument here, on HN of all places. We're talking about startups that are braving new grounds in terms of what they're able to do, mostly without a legal framework to restrain them. These companies, once they reach a certain size will eventually need to be regulated because they come to wield too much power. See AirBnB, Uber, 23&Me, Amazon, Google, etc., etc.