Look, using data to target audience is nothing new. That's the promise of... everyone in marketing? Does Nielsen ring any bells?
"Obama and Trump both used user data" is equal to "Reddit and Hacker News are the same, both use upvotes".
The way that data is used is what all matters. The risk is to hoard and distribute data, the disaster is to use that data to manipulate the population to do something horrible(I'm not necessarily saying that Trump is horrible but there are many people who see it that way).
And...
>To clarify, the general public outlash started after Trump and Brexit.
You'll need to prove that one because we had multiple products and a giant corporation(Apple) targeting privacy cautious audience before all this happened.
"Obama and Trump both used user data" is equal to "Reddit and Hacker News are the same, both use upvotes".
The way that data is used is what all matters. The risk is to hoard and distribute data, the disaster is to use that data to manipulate the population to do something horrible(I'm not necessarily saying that Trump is horrible but there are many people who see it that way).
And...
>To clarify, the general public outlash started after Trump and Brexit.
You'll need to prove that one because we had multiple products and a giant corporation(Apple) targeting privacy cautious audience before all this happened.