“Chirp chirp” is the common onomatopoeia for cricket sounds, i.e. nobody is there. So it’s funny to me that “chirpss” is used as the name of a product that announces when someone visits your website. You have literal chirps when someone is there, and figurative chirps when no one is.
I like the fact that it's temporary and doesn't require any modifications on the website, nor does it need any kind of server code, just a js bookmarklet you execute on your analytics page.
This is not largely a “webdev” community. There’s all classes of tech workers here, webdevs are just easily excited by stuff like this and will vote it up quickly en masse.
Sure, but they are for measuring the effectiveness of marketing channels, not simply the direct referrer. They can discover the direct referrer through HTTP headers. If a marketer promotes something on Product Hunt, then somebody on Product Hunt submits it here, then you follow the link from here, it means the marketing channel that reached you was Product Hunt. It gives marketers better information in aggregate about which marketing channels are most effective.