- people who buy Japanese candy also like other Japanese items
- people who buy Japanese candy also like the Japanese culture
- people who know about Japanese candy are within a certain age range.
- people within that age range that know about Japanese candy have also purchased some
- people who enjoy the Japanese culture that fa within the age range of those who like the candy may also potentially enjoy Japanese pop culture
- people who enjoy that pop culture enjoy consuming media about it
- people who enjoy consuming the media have adopted newer platforms (YouTube vs tv).
- most of these people are male
A show with a cosplayers who talks about Japanese candy in a memorable way seems to fit these assumptions.
Why a female cosplayer? Sex sells.
