Not sure on the down votes for this comment other than not expanding the conversation too much. So, let me try...
Blackmagic has been making a lot of people very happy, and pissing a lot of others off at the same time. By that, they must be doing something right ;-)
It seems to me that BMD feels that the market is made up of nothing but price-inflated "things". "Things" could be hardware or software. They started with their video cards and other video hardware converter devices, but it was their acquisition of DaVinci and the subsequent release of the Resolve software for free that really started the polarization of opinion. After that, they dove into the camera realm, and that really got people's attention. Granted, their first gen camera left a lot to be desired, but whose first gen anything doesn't? (I'm looking directly at you Nokia Ozo.) Once they had a decent imaging chip, they went after the film scanning realm.
Each of these areas (color correction, cinema cameras, film scanning) are historically all extremely expensive markets to get into. Blackmagic has "disrupted" traditional markets (to use a Si Valley buzzword), but without being a giant frat Bro culture.
I do a mixture of photography and videography and I’d seriously considered the BMD Cinema. I really wanted to go with that device but the form factor left a lot to be desired for hand shooting and the reviews about battery life as well as hard disks over heating were what ultimately steered me away.
