So yeah, 3rd party. Also, seems to be a reasonable online price. I'm sure you could find stuff locally, if you can find it. But unless I can find it and also buy the same one you found for the same price, it's not really the same thing.

That’s not an accurate way to view this particular situation. I went to the store to look for a toy in a broad category (gender, age, price range). I saw this one that fulfilled my requirements, and I did a quick price check online just to compare, having little experience with this type of purchase. If I had been primarily shopping on amazon to begin with, I wouldn’t have even considered this toy due to it being out of my price range; and I would have gotten less value for the money spent. The point is more that Amazon can often have an unreasonable markup and people may not be fully cognizant of that. If they were, would their habits change?

Like I said, that may not have been the exact link. I was just showing you the product. I was doing a quick price comparison and did not investigate who was offering it at that price back then. That link shows an even higher price than I remember seeing at the time.