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I for one was wondering if they spoke to their Google Go (Golang) team when they named the Go edition 'Google' app 'Google Go'. There will be some very confused users when they search for 'google go' from now on.


It's probably intentional: "Go" is a great word for marketing, it's simple and short and easy to remember and implies getting stuff done or being active, it's the first two letters in "Google", it's overall a good fit for this use-case, and these probably all outweigh the fact that some programmers already have a different idea of what it means, given most Android users aren't programmers, and this is a user-facing word (if I understood correctly, "YouTube Go" will be the name of the YouTube app on the home screen, etc).


Definitely better than the more logical goo (which is half a google). It just doesn't sound as fast :)


Hey, Gwyneth Paltrow has a highly successful beauty-product brand called GOOP.


I'm a software dev and it confused me initially as well since I thought now you can write Go native apps for Android...

Google's just been in some kind of a brain freeze lately... they still can't get a useful chat client that everyone uses (i.e. like whatsapp, or viber even), they royally screwed the pooch by removing the 3.5 mm jack on the Pixel 2.... had screen issues with it as well...

Somebody is asleep at the wheel at Google.


Its similar to when blizzard had two games to market "Heros of the Storm" and "Heart of the Swarm" (HOTS). The are taking up more and more of the search space for the phrase "Go" so if they have 10 products that say "go" and a competitor has 1 product then a search might just bump that company away from ever being known and as long as the confusion still takes you to google, google will take that burden.




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