For all we know, that's what they want you to believe. The fact that you are so certain this is how they are incentivized could just mean that they did a fantastic job at marketing and making their users believe this image of themselves they've worked on.
But do you have counter examples? Because here, we see one more from Google, while Apple has had a much better track record so far that confirms this view that they are walking the talk, too.
I feel that people mostly don't care to check the correctness of Apple's claims. Yesterday i asked a question about security (https://news.ycombinator.com/item?id=15751571) and no one replied.
A submission without replies doesn't necessarily mean nobody cares. Some links get submitted and receive zero comments, then a week later it gets submitted again and receives dozens or hundreds. It's a crapshoot.
> Apple's are aligned with those that buy phones.
For all we know, that's what they want you to believe. The fact that you are so certain this is how they are incentivized could just mean that they did a fantastic job at marketing and making their users believe this image of themselves they've worked on.