Not articulating, testing, and validating all of your initial assumptions before building/launching the project?
Who did you talk to first? Are you sure there's a market of people who have the problem you're trying to solve? What research did you to to identify your potential market? How do you know how to reach that market (hint: they might not read Product Hunt)? Do you know how much they're willing to pay? Maybe you're charging too much. Maybe you're not charging enough (if something is too cheap, it can be perceived as low quality even if it isn't).
Or maybe you just haven't given it enough time yet. When did you launch? How quickly do you think people can evaluate a solution like this, decide if it's what they need or not, decide how to integrate it into their business, etc? How quick could you do the same?
Maybe you just need to run a drip campaign (you have emails from the people who signed up?). Or maybe you need some good old fashioned outbound selling... go all Glengarry Glen Ross on 'em...
Maybe it's about giving it time, we only launched on product hunt 2 days ago :)
I was particularly intrigued by what happens between clicking signup and then dropping off, we had 400 out of 600 people click signup and then drop off.
They probably clicked sign up hoping for more information. Found nothing and said that's enough thanks. That is the only reason I click signup. I was hoping it would explain things better. Feature list told me nothing.
Not articulating, testing, and validating all of your initial assumptions before building/launching the project?
Who did you talk to first? Are you sure there's a market of people who have the problem you're trying to solve? What research did you to to identify your potential market? How do you know how to reach that market (hint: they might not read Product Hunt)? Do you know how much they're willing to pay? Maybe you're charging too much. Maybe you're not charging enough (if something is too cheap, it can be perceived as low quality even if it isn't).
Or maybe you just haven't given it enough time yet. When did you launch? How quickly do you think people can evaluate a solution like this, decide if it's what they need or not, decide how to integrate it into their business, etc? How quick could you do the same?
Maybe you just need to run a drip campaign (you have emails from the people who signed up?). Or maybe you need some good old fashioned outbound selling... go all Glengarry Glen Ross on 'em...