For more Adam Lisagor, try the video for the Birdhouse iPhone app, which is even more charming than the Square video: http://www.youtube.com/watch?v=S8yRaWY1xV8

He's one of the developers of Birdhouse, which he started as a side project from doing Hollywood VFX work. Now he's working on making these kinds of promotional videos full time — he's mentioned that he's done internal stuff for companies, and he just published a new one for an iPad app: http://www.youtube.com/watch?v=v2vpvEDS00o

Y'all should hire him, he's the new Stan Freberg.

Wonder what the costs are like, for this kind of quality.

We're working on making a video demo for our payment system (http://www.facecash.com) that's as good as Square's video or better. (We think our system is already better, but their videos are really good.) If anyone has any ideas that you think we should incorporate, let me know!