Be careful, you're rejecting the rule of law if you advocate for legal repercussions. What you judge to be immoral may not be judged to be immoral by others. When outrage of the masses is the sufficient condition for legal punishment, we have mob rule.

Apple should be held accountable by whom? The government? The consumer? Apple did not break a law, so law enforcement cannot hold them accountable. The consumer can decide not to buy Apple products though, that is a reasonable response.