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Doesn't account for why this would be happening more recently.

In the past in Europe, was fast food actually slow, expensive, and not that tasty?




Your question assumes the existence of fast food. The closet thing would probably be a bakery or chocolatier, but they don't really compare...


So fast food restaurants came into Europe without a concurrent marketing and advertising push? They just built the restaurants and people came, because it was tasty, fast, and cheap?




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