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People also bring it up for products like this, which is related tangentially to Ads or google cloud offerings. Google is not going to shut something like this down that enhances their revenue



>Google is not going to shut something like this down that enhances their revenue

Right now this product is losing substantial amounts of money, we're talking on the order of tens of millions USD per year. If the net present cost of support exceeds the net present value of the product revenue stream Google has every right to cull it. It's their prerogative as a business.

My prerogative as a business consumer (when I am in that position) makes me wary of being reliant on the whims of a multi-billion dollar company whose primary revenues are generated from ads for my analytics needs.

It's quite possible Google Data Studio is going to be the next big thing for the company, it's just as possible it doesn't get the desired traction and ends up culled from their offerings.




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