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The term "launch early" can often get blurred. Dropbox famously had a landing page, and then a video, and then iterated to a product.

Is Dropbox considered a product that "launched early", despite them waiting to receive feedback on a video before building software?

Additionally, what tracks better: a good screencast or a bad useable demo (I imagine a good demo is obviously better than a good screencast)?

Otherwise, great list, and thank you for putting it together.



This is really scary to think about when you're days or weeks away from launching an MVP.

I'm building a service for developers. I really want to polish the design and get the UX perfect, and have really good documentation and client libraries for various languages. But I think I can launch without those.

I really just need to record a screencast and get a demo online. But wow, the struggle is real. I really don't want to launch it yet.


I was just curious on how other people think this through.

It's a question I love hearing feedback on from other hackers who are building things to solve problems. A useful way I like to think about the MVP is : "if I removed everything, what's the last thing I could possibly remove without the solution no longer addressing the problem?"

I try to stop just before that line. That being said, it's always easier said than done.

DM me on Twitter/I just followed you! I'd love to try out your product when you're ready!


"launch early" = MVP = no "gold plating" = the VERY least product that will get people to use the product __regularly__ (not just try it once).




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