We're still on a World Cup hangover. (football/soccer World Cup, the one held in South Africa this year).
Back on topic, this is HUGE for Old Spice. Even here in South America it's making waves:
"Old Spice becomes the ad campaign of the year" on an Argentinean blog (spanish)
http://www.papblog.com.ar/2010/07/15/old-spice-se-convierte-...
We're still on a World Cup hangover. (football/soccer World Cup, the one held in South Africa this year).
Back on topic, this is HUGE for Old Spice. Even here in South America it's making waves:
"Old Spice becomes the ad campaign of the year" on an Argentinean blog (spanish)
http://www.papblog.com.ar/2010/07/15/old-spice-se-convierte-...