Part of what makes Disney Disney is that their content is extremely guarded and restricted. This makes the perceived value higher.
Let's take straight-to-DVD movies for example. Anytime a movie is released straight-to-DVD, that immediately signals to the market that it's a lower-budget, lesser-quality movie. Yet that's a far more effective way to get it the widest possible distribution than screening it in select theaters for a $14 admission fee.
This is essentially what Disney does. Disney has earned a brand that distinguishes its movies from any other movie producer out there. When Disney makes a movie, people want to see it, because Disney has a certain standard of quality. That's not to say that I think every movie Disney makes is gold, just that every movie that Disney makes is perceived as gold by the public. The reason for that is that Disney guards its IP perhaps more stringently than any company. They don't make all of their movies available to everyone and they don't have buffet-style streaming ala Netflix. Anytime a potential competitor arises, they buy them. They now own Marvel and the Star Wars franchise, as well as Pixar and probably several others that I'm forgetting.
I'd argue that if Disney did stream all of their movies online for a flat rate to any and all who will add it to their lineup for an affordable rate (YouTube TV, Directv Now, Sling, Hulu, etc.) they would instantly lose a huge part of what makes their brand so powerful.
They actually did this in the 80's- they had their own channel that you had to get a separate cable box for to stream it into your home.
Let's take straight-to-DVD movies for example. Anytime a movie is released straight-to-DVD, that immediately signals to the market that it's a lower-budget, lesser-quality movie. Yet that's a far more effective way to get it the widest possible distribution than screening it in select theaters for a $14 admission fee.
This is essentially what Disney does. Disney has earned a brand that distinguishes its movies from any other movie producer out there. When Disney makes a movie, people want to see it, because Disney has a certain standard of quality. That's not to say that I think every movie Disney makes is gold, just that every movie that Disney makes is perceived as gold by the public. The reason for that is that Disney guards its IP perhaps more stringently than any company. They don't make all of their movies available to everyone and they don't have buffet-style streaming ala Netflix. Anytime a potential competitor arises, they buy them. They now own Marvel and the Star Wars franchise, as well as Pixar and probably several others that I'm forgetting.
I'd argue that if Disney did stream all of their movies online for a flat rate to any and all who will add it to their lineup for an affordable rate (YouTube TV, Directv Now, Sling, Hulu, etc.) they would instantly lose a huge part of what makes their brand so powerful.
They actually did this in the 80's- they had their own channel that you had to get a separate cable box for to stream it into your home.