What is with this trend of making all products look identical? Surely a product'...

What is with this trend of making all products look identical?

Surely a product's design is meant to give some indication of what is in the product and what the product does?

This just looks like a completely generic bottle and could as easily be for a foodstuff or a cleaning agent.

I saw something similar the other day, a 'brandless' supermarket where everything is designed in a similarly minimalist way. It's infuriating.