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> our average Joe the idea of buying a Tesla Model 3

The idea is that Joe will rent the Tesla (i.e. use a taxi), not buy the Tesla because it will be cheaper to use a taxi than to own the car himself (in the city).

So Joe doesn't care about how much the Tesla cost just like nobody cares about how much a taxi car cost.

This effect is visible in Denmark: most taxis are expensive Mercedes-Benz E-Class which nobody owns privately because of the price. They are used for taxis as they are very reliable for driving a huge distance everyday.

> Societal inertia is going to be a big factor

It can change very fast when people can save money.




> This effect is visible in Denmark: most taxis are expensive Mercedes-Benz E-Class which nobody owns privately because of the price. They are used for taxis as they are very reliable for driving a huge distance everyday.

Same here, but I don't they are that much more reliable compared to other cars. I think it has more to do with labor and fuel being a much bigger part of the total cost vs. the upfront purchase price. So it doesn't cost much extra for taxi companies to market themselves by providing "luxurious" transportation.




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