We use SimpliSafe at work. It solves far more problems than the "commodity hardware" issue. It solves the alarm ecosystem and shitty contracts that legacy carriers like ADT trap you into. It's definitely a good model going forward, as you noted.
EDIT: Additionally, it solves a "boring" problem, which not many companies want to tackle. Yet there's tons and tons of stable recurring revenue in this space that requires almost no additional innovation. Just stability, no-bullshit, and good customer service.
> stability, no-bullshit, and good customer service
I'm interning at a recently (12 months ago) acquired standout in the e-commerce provider field, and yesterday I was at a talk where the CTO/co-founder attributed their now multibillion dollar business to the exact same thing.
There are plenty of dumb problems that people just want to not worry about.
I will say, the downside is they spent about 7 or 8 years before going public, and another 4-5 before being acquired (for about 4.5x their IPO price). It wasn't quick money, because you can't prove stability in a year or two, but it is a very powerful business model.
> Just stability, no-bullshit, and good customer service.
VC mechanics are the opposite of this, they are built for hype-based financial engineering to sell companies to richer and richer investor groups. Product and revenue is secondary.
We use SimpliSafe at work. It solves far more problems than the "commodity hardware" issue. It solves the alarm ecosystem and shitty contracts that legacy carriers like ADT trap you into. It's definitely a good model going forward, as you noted.
EDIT: Additionally, it solves a "boring" problem, which not many companies want to tackle. Yet there's tons and tons of stable recurring revenue in this space that requires almost no additional innovation. Just stability, no-bullshit, and good customer service.