As we’ve been discussing the user/customer life cycle quite a bit now, to take a closer look and know more about a specific customer/company, we need a tool that does more than just showing where users clicked, focused and similar.
Zarget’s Session Replay is one such feature that captures and plays the user path without any flaw in the user usage patterns. Importantly, having the hold of real-time user interaction data will help us conceive when and why the losses are happening. And with such strong insights it gets easier to fix any conversion funnel (regardless the type business you’re in).
Perhaps, employing a session replay tool to map out the critical customer journeys is the only possible step we could take to fix this issue.
Whether we dogfooded? Yes, we ran recordings within our product. It busted many myths on users’ behavior and needs, as we were able to track our own journey as a customer. And we were able to make changes to customer’s onboarding process and do tweaks based on the findings. Now our product managers know how users interact inside our app and don’t make any guesswork on how users will adopt a feature. Also, our product folks can’t live without Session Replay anymore.
We take security and privacy seriously. We don't track any sensitive data including Credit card numbers, CVV, passwords etc., Zarget cleverly tracks these fields and masks those details while it is recorded in a session. Hence, the user can be assured that their payment details are secured and safe.
Zarget’s Session Replay is one such feature that captures and plays the user path without any flaw in the user usage patterns. Importantly, having the hold of real-time user interaction data will help us conceive when and why the losses are happening. And with such strong insights it gets easier to fix any conversion funnel (regardless the type business you’re in).
Perhaps, employing a session replay tool to map out the critical customer journeys is the only possible step we could take to fix this issue.
Whether we dogfooded? Yes, we ran recordings within our product. It busted many myths on users’ behavior and needs, as we were able to track our own journey as a customer. And we were able to make changes to customer’s onboarding process and do tweaks based on the findings. Now our product managers know how users interact inside our app and don’t make any guesswork on how users will adopt a feature. Also, our product folks can’t live without Session Replay anymore.
https://zarget.com/features/session-replay.html