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He isn't talking about the number of macs sold though. Market share of Desktop Safari according to NetMarketShare [0] in May 2017 was 3.56%.

[0] : https://www.netmarketshare.com/browser-market-share.aspx?qpr...




Web advertising is such a cutthroat and low margin business that having 2–3% of all browser users become untrackable is a big deal.

Safari on iOS obviously has significantly higher market share on mobile and the intelligent tracker blocking is part of iOS 11 beta.


Yes, it will be a big deal when it comes to mobile.




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