WSJ is discriminating against Google's user-base by blocking content that Google presumed the user would have access to. Yet WSJ thinks they're the ones being discriminated against. As WSJ is finding, Google will not even bother attempting to index, sort and recommend content that is unavailable to 99.999% of its user base. It's nice that they're supposedly better off, or at least the same off, without high Google results. Though I doubt this will stop them from endlessly attempting to game the system.