In the video, he stresses pretty hard that all forms of cloaking are disallowed, even if not malicious or deceiving. Unless the Googlebot has a paid subscription to WSJ that's still cloaking, as you're showing Googlebot a different page than a regular user.
Google's rules and help documents are spread all over, but here's some from Google News about subscriptions:
"If you prefer this option, please display a snippet of your article that is at least 80 words long and includes either an excerpt or a summary of the specific article. Since we do not permit "cloaking" -- the practice of showing Googlebot a full version of your article while showing users the subscription or registration version -- we will only crawl and display your content based on the article snippets you provide."
Google's rules and help documents are spread all over, but here's some from Google News about subscriptions:
"If you prefer this option, please display a snippet of your article that is at least 80 words long and includes either an excerpt or a summary of the specific article. Since we do not permit "cloaking" -- the practice of showing Googlebot a full version of your article while showing users the subscription or registration version -- we will only crawl and display your content based on the article snippets you provide."
edit, forgot link: https://support.google.com/news/publisher/answer/40543?hl=en