Yeah, that's a whole different thing. The FDA is a bit nasty to anyone claiming any health benefit without a study. Ask the cereal companies, they got sued quite a lot. Soylent and others just have to put labels on the food and that can be done without some prior approval.
The killer FDA rule that is going to impact a lot of people goes effective for enforcement on May 5.
Yeah, that's not selling honey, that's selling a beeswax balm and claiming it cures cancer. I'm willing to believe he was a well-intentioned idiot and not a deliberate scammer like Trudeau, but well intentioned idiots kill a lot of people.
Honey itself is basically unregulated - you can more-or-less dump unfiltered honey into bottles in your garage and sell it.