As a friend of mine explained (his Master's Thesis used this topic), the idea that the marketer is trying to get them to spend money on something is simplistic and misguided. What's actually happening is they're trying to create a brand awareness, and a (subconscious) positive association, so that the child will grow up to feel positively toward the business or product.
About 10 or 15 years ago, there was a McDonalds ad that had parents dressing up. The kids exclaimed "The black suit! You know what that means!" "McDonalds for breakfast!" Cut to the kids smiling and happy while eating at McDonalds.
Positive associations are simple to create, particularly in those unaware of what you are doing.
About 10 or 15 years ago, there was a McDonalds ad that had parents dressing up. The kids exclaimed "The black suit! You know what that means!" "McDonalds for breakfast!" Cut to the kids smiling and happy while eating at McDonalds.
Positive associations are simple to create, particularly in those unaware of what you are doing.