I can't speak highly enough about http://tractionbook.com/ which I recently came into - it has pragmatic advice on marketing approaches and systems justifying with real data how and why to do what.
It's co-written by the DuckDuckGo founder, and as an engineer who is thoroughly tired of marketing "hackers" who justify expensive campaigns with hand-wavy nonsense, this book changed the way I view marketing in general.
A lot of the reviews are positive about the first 2 chapters, but complain that the remaining chapters lack depth. I would like to own a good marketing book for techies written for this age, but I like to see concrete advise.
This book is great. First few chapters outline the general framework and give you the overview of strategies("traction channels"), and the remaining chapters just explore each strategy in more detail.
Definitely worth buying even for the first two chapters.
It's co-written by the DuckDuckGo founder, and as an engineer who is thoroughly tired of marketing "hackers" who justify expensive campaigns with hand-wavy nonsense, this book changed the way I view marketing in general.