There are certain core things that your agency will have to do in order to succeed. Some high level examples:
- Aquire Clients
- Do client work
- Manage projects
- Bill clients
- Do pricing/timeline and estimates
- Hire employees or freelancers
Within each of these high level tasks are numerous subtasks.
You do not want to re-invent how you do those things each time you need to do them. You want a tried a true process that you keep evolving and improving based on a historical success and experimentation. This will allow you to scale and handle larger and larger projects. It will also allow you to onboard new team members quickly and when they leave, the things they learned won't leave with them because you'll have documented the learnings.
This is the book that inspired this line of thinking in me.
