First, the double negative is simply terrible. Title should have been "How to create traffic jams: Let people park for free" so their point would be more clear.
Second, I'm no fan of cars or Apple, but if Cupertino doesn't want their largest employer there who is paying more taxes than everyone else combined, they should just kick them out. If they do want them there, and there's traffic problems, they should use the tax money to build gigantic boulevards so the Apple employees can drive wherever they want. They are taxpayers and their taxes pay for roads like everyone else. The city takes charge of building roads so they should do their job and build roads, or public transport, to serve the people paying taxes, especially those paying the most.
I read the damned title three or four times, trying to parse out its meaning, and still wasn't entirely sure I had a hold of it. That's some serious title gore.
Second, I'm no fan of cars or Apple, but if Cupertino doesn't want their largest employer there who is paying more taxes than everyone else combined, they should just kick them out. If they do want them there, and there's traffic problems, they should use the tax money to build gigantic boulevards so the Apple employees can drive wherever they want. They are taxpayers and their taxes pay for roads like everyone else. The city takes charge of building roads so they should do their job and build roads, or public transport, to serve the people paying taxes, especially those paying the most.