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I haven't seen any either. I makes me wonder if people are using pirated versions of Windows and Microsoft has figured out a way to know this reliably and target them with ads.

I do have my "developer tools extensions" enabled on my Windows 10 machine, which I wonder if it affects being targeted by ads.




A/B testing for Windows 10 occurs in the wild, instead of extensive QA testing.

You don't see it, because you're in a separate group.


I upgraded from paid win7 ultimate. Maybe they a/b test?




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