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Kathy Sierra at Business of Software 2009 (businessofsoftware.org)
31 points by dchs on June 3, 2010 | hide | past | favorite | 13 comments



Losing her to the crazies was a huge blow to the IT community.


Apparently they haven't quit:

http://en.wikipedia.org/wiki/Kathy_Sierra#Decline

Edit: The section was removed.


Good (that it was removed)


I'm totally lost - what is the vendetta against her about? Any idea what caused it?


My theory: Men (full disclosure: I am one) are so apoplectically opposed to women in positions of prominence or authority that they consider any thought or word from them as a form of unconscionable condescension and/or confrontation.

Probable reality: People are trolls[1], especially to women on the Internet

[1] http://www.penny-arcade.com/comic/2004/03/19/


> Men (full disclosure: I am one) are so apoplectically opposed to women in positions of prominence or authority that they consider any thought or word from them as a form of unconscionable condescension and/or confrontation.

I don't know a single man personally who would come even close to that description. A significant proportion of men being like that is pretty disturbing.


Well ok, but there are other prominent women who (presumably) don't get the kind of appalling treatment that she did. Is there a reason she was specifically targeted, or was it just a random cluster of assholes?


(My interpretation of events.)

Philosophically she's one of the least divisive thought leaders I've come across. (She would hate the term "thought leader," and never claim it. I just use it as a shortcut to describe somebody who has a specific philosophy/advice, above their own persona.)

In fact, I've yet to meet anybody who actually knows her ideas, that even disagrees with them, let alone doesn't like her. Maybe this is because her work is not "against" anything, and generally positive/enthusiastic.

(Unlike say, somebody who is a startup bootstrapping evangelist. That person would probably talk about how evil venture capital is, and end up being very divisive. Kathy Sierra's work involve no such equation, though funnily enough, she says that divisive work is usually a good sign. DHH loves and quotes this of course :D.)

Back to the incident: There was a forum of some people who thought they were performing a public service by calling out some semi-famous thought leaders. This wasn't limited to female people, but there were a few objects of their ire that were female, and the trash talk was definitely gender specific. This forum, not unlike 4chan, was more caught up in its own dynamic and emotion than having a specific ideology. Nobody could really say what they were for. They talked trash constantly.

It also probably attracted new members who were 10x more sketchy/scary/clueless than the OG crowd. This is a common community dynamic.

Some people took the Kathy Sierra trashing way too far, including some too-elaborate-for-comfort graphic depictions.

Was it just a harmless troll? Was it somebody new and insane and serious? Was it really about Kathy Sierra, or was it just bad luck to be chosen as the object of attention, a la 4chan?

The threats spread outside of the site, got more specific/direct/ violent, and Kathy Sierra cancelled a major appearance (the reason I know this story kinda of well is only because I was attending that event, etech, and it was very special occasion/big deal for me, and I paid extra to attend a tutorial by her :D)

People who never specifically admitted to being involved in the initial trash-talking, jumped in to pish-posh the fear/concern over the events, and defend free speech.

As far as I know, they never figured out who sent out the death threats, but did figure out some of the horrible trollers. Possible, but unproven that they were the same folks. Possible, and hopefully not true, that the initial stuff was garden-variety trolling, and later stuff was a seriously dangerous crazy person.

Some people have dismissed the incident as overblown, blending the off-site death threats, with the initial forum trolling.

I personally think they're two separate conversations. I think the initial trolling was horrible and depressing, but somewhat normal. But that the later threats were too disturbing and rare of an occurrence to be dismissed.

sidebar: Though the death threats did lead to a talk cancellation, and curtailing of her blog, it did not make her retire. She's given many talks since (duh, the top of this thread is about a recent great one). And her recent departure from Twitter is not the result of anything gnarly happening.

sidebar ps: Almost any post about a Kathy Sierra talk/essay/quote ends up being about missing her/ the unfortunate death threat incident. This is totally understandable. That said, I hope nobody misses the opportunities to learn from and benefit her transformational philosophies. Elsewhere in this thread I discuss the actual video, and how her ideas are as important as Lean, in terms of how they should influence what we do.


I was so excited when Kathy returned to us on Twitter but that seems to have been shortlived :(

I'd love her to start an email list like Jason Calacanis...


She actually talked about leaving twitter in a tapped discussion between her and Gary V, sadly I don't have the link handy.



I enjoyed her articles too, so I know where you're coming from. However I feel she did not handle things well when it came to the "crazies" and that greatly damaged her credibility in my eyes.

My loss I guess, since she can be very thought-provoking.


This is a great talk. Though unrelated to Lean, Kathy Sierra's philosophy is similar in that it describes a "simple" mindset that has the potential to change the way you think about your product and business process for the rest of your days.

My only complaint is that there isn't a pithy catchphrase to describe it, or a larger cult evangelizing/writing about it, like Lean has.

When attempting to encapsulate Kathy Sierra's ideas, I often use the phrase "customer-centric," but I think people misinterpret it. (That said, "Lean" has a similar problem, people often think it means "budget" or simple.)

People often take Customer-Centric as a value judgement, that it means be nice to people or something like that. (By all means, we should be nice to people, but Customer-Centric is not about something so subjective.)

Just as Lean is a How, so is Customer-Centric. It's basically about focusing on how your business transforms your customer, not your product/brand (these things get worked on of course, but in the name of results for the customer).

I also think that Lean and Customer-Centric are greatly compatible, and focus each other. Anybody into Lean should check this talk out.




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