That's great. Is this site more of a resource for Googlers, and for outsiders to understand the process? A lot of the information I'm reading seems to suggest that.

Yes to both. Googlers start as not-googlers, after all..

There's a lot of reasons to do this that go beyond recruiting not the least of which was our old site was getting super crufty..

Please make the UI default to the card layout and not the floating circles.