Sorry for the off-topic, but why is this available free on Morning Star, and paid-for on WSJ? Don't assume Morning Star is ripping WSJ, so is the pay wall a lie (for this (sort of) article)?
the author works for wsj.. both wsj and dow jones newswires are owned by news corp. The article was published on dow jones newswires, which morningstar has subscribed to and is paying for.
So the answer is, morningstar has paid for this article.. and they've decided they can make it up using ads or other sources of revenue.