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Google Analytics and Ads are present in a large portion of the Web. So it is much more difficult than that. It requires you to program the bot to follow a sequence of links unrelated to the bot's goal, idle on some pages, click links that make sense to the session, enter some text sometimes in comment fields — in essence, react to content the bot has never seen before.

Google is betting that they can extract meaning from web pages better than bots, and they have had a lot of experience with that. On Web pages, each link does not have the same probability of being clicked by a human given the list of pages seen before. Knowing that probability requires the bot to understand what a human would see, and to perform actions that match a given goal which corresponds to the sequence of pages browsed.

And that goal mustn't always be the bot's goal. Bots have business incentives: they want to get people to do something by writing text that will be seen by humans. Humans, on the other hand, only do so once in a while.




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