I don't even know if they've done that much; I've got an old "Wolfgang Puck" branded electric pressure cooker with digital controls that I got for free, and it appears to be pretty much the same thing, as far as I can tell.
Seems like their real achievement here is successfully marketing a good version of an already-existing product with the "I made this" angle to a market that wasn't aware of it. And more power to them - pressure cooking is a great technique to have in your culinary arsenal. Still, it just seems odd to me when someone "invents" a thing that already exists and manages to generate tons of press for doing so. Reminds me of the Soylent guy.
Seems like their real achievement here is successfully marketing a good version of an already-existing product with the "I made this" angle to a market that wasn't aware of it. And more power to them - pressure cooking is a great technique to have in your culinary arsenal. Still, it just seems odd to me when someone "invents" a thing that already exists and manages to generate tons of press for doing so. Reminds me of the Soylent guy.