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I didn't get that from the article, but it would make sense. The NRA has long-standing and well-funded firearms safety programs, ranging from training for adults to the "Eddie Eagle" program for kids.

Everytown's budget for political contributions last year was about 1/3 of the NRAs, but the the overall organization budgets are vast different - Wikipedia shows the NRA having $348m in revenue in 2013, while Everytown brought in $4.9m in 2012.

From a purely financial perspective, Snap should be prioritizing the NRA's business over Everytown's.




When an ad agent solicits an advertiser, they literally are asking the advertiser to pay for the production. That's how ads and productions work.




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