I use pocket because it is automatically synced with my Kobo e-reader. One thing I wish they would offer is folders. Before I bought the kobo I stuck with instapaper just because of the cleaner interface and the option to use folders.

I get that pocket offers the option to tag, but different people have different preferences and folders would be nice.

Also a bunch of large squares doesn't seem to be the best way to organize information consisting of web blogs and pictures.

Hopefully mozilla will make some UX changes to pocket.