In my parts of the world (Eastern Europe) most of the locals themselves are the one tearing the forests down, because high in the mountains where they live this is one of the only income sources they have. In order to convince them not to cut down trees anymore you'd basically have to implement a guaranteed minimum income across all those areas, which should be big enough to buy its beneficiaries 4x4 vehicles and build big houses (that's what cutting trees affords those people to buy right now).

The anti-deforestation discourse comes mostly from people living in urban areas, who do not economically depend on cutting forests down. Ours is a complicated species.