One thing i wonder about is: Amazon has many initiatives where a reduced cost capital(say by 3%, the average net interest spread) , could mean a huge difference for itself . Plus it has tons of data(and software) which affords it to manage risk extremely well.
As for scale,let's be optimistic and say it's the whole of Amazon's gross-merchandise value(GMV) , i.e. $225B in 2015 , i.e. not that far from capital one's assets.
So in theory, Amazon could offer more attractive online bank account plan from most anybody, by sharing it's gains with the users. And the marketing is free.Heck i can even see activity based marketing happens - "if X people from this neighborhood open saving plans with us, we'll start-a-local-warehouse/parcel-locker/grocery-service-point/etc"
As for scale,let's be optimistic and say it's the whole of Amazon's gross-merchandise value(GMV) , i.e. $225B in 2015 , i.e. not that far from capital one's assets.
So in theory, Amazon could offer more attractive online bank account plan from most anybody, by sharing it's gains with the users. And the marketing is free.Heck i can even see activity based marketing happens - "if X people from this neighborhood open saving plans with us, we'll start-a-local-warehouse/parcel-locker/grocery-service-point/etc"
So why would they want to acquire capital one?