Evernote wanted to take advantage of the cloud to help with features based on machine learning that it has been developing
I noticed there are other companies citing machine learning as a reason to move to one of the big three (Xero.com gave the same reason when moving to AWS). Could someone give more Background Information to this and what are the exact Advantages?
According to this article, they intended to analyze the notes taken by their users and also have their "employees read your notes so" they "can ensure that the machine learning is functioning properly" and that to "help you get the most out of your Evernote experience."
I believe that they simply wanted to enable the targeted ads or sell the newly generated data, and that they still want to do this. But maybe somebody here has more insight.
I noticed there are other companies citing machine learning as a reason to move to one of the big three (Xero.com gave the same reason when moving to AWS). Could someone give more Background Information to this and what are the exact Advantages?