It started in the early days of Unqualified Reservations. He used to write relatively short posts, about 1500-2000 words; the comments sections promptly filled with people calling him out on his bad reasoning, lack of knowledge and misuse of terms. He then pivoted to his better-known style, where he first spends 1000 words redefining basic terms so that he can make striking statements (most famously, "America is a communist country") without being called on them immediately.