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When I tell non-technical people that Google is doing semantic analysis on their e-mail, (1) they believe me, and (2) they find that scandalous.

Unfortunately, this is not enough for them to switch. But if setting up and configuring a personal mail server at home took 5 minutes and no help, they would switch.

Now, we need someone to make Eben Moglen's "freedom box", to make is as sleek, as usable, and as cool as the iPhone. Then, people will buy it. Maybe not over privacy concerns, but at least, privacy will become a selling point instead of the major technical hurdle it currently is.




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