Actually most branding experts don't fall into those traps.
They do however fall into the trap of thinking that you can actively brand something, just as you do with cattle.
At the end of the day, your brand reflect everything about your company. From call center to email updates etc. Most importantly is your product (it didn't used to be like that)
The things that matter is the experience you give, not the narrative your frame it within.
They do however fall into the trap of thinking that you can actively brand something, just as you do with cattle.
At the end of the day, your brand reflect everything about your company. From call center to email updates etc. Most importantly is your product (it didn't used to be like that)
The things that matter is the experience you give, not the narrative your frame it within.